Jay-Z Named Puma Basketball Creative Director | @puma @S_C_

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Jay-Z is expected to be leading brand creative direction for marketing campaigns, will have a voice on product and will also help to identify which upcoming NBA players and entertainers may be best suited for the brand to sign. With their signing of Deandre Ayton, Marvin Bagley III, and other top NBA prospects to multi-year contracts. Puma also began their official relaunch today by signing Walt Clyde Frazier to a life-time contract with the brand at a special event at the Puma Hoops HQ in Brooklyn, NY.