High End - The Regal-ization of Cannabis @Highsnobiety
Luxury cannabis products have emerged that cater to an elevated customer. The quintessential “stoner” stereotype is far outdated, and much like streetwear over the past couple of years, something that was once “underground” is starting to find its footing and the beginning of an entirely new luxury consumer marketplace. Shot in LA, we take a closer look at several well-known cannabis brands and shops taking cannabis culture to the next level. The documentary also examines the past, present, and future of the California’s industry.