How to Start Your Own Sneaker Brand, Plus the History of Nike & adidas | From the Ground Up
We live in an age of start-ups, from apps to products. That includes sneakers. In this episode of FTGU, we go over how smaller brands make sneakers, and what you need to know if you want to break in the game. To put things in perspective, sneaker editor Chris Danforth also breaks down how companies like adidas and Nike also began as small businesses before becoming the sportswear juggernauts they are today.