Kith x Nike Take Flight Campaign Video
Kith partners with Nike for the duo’s first collaboration – an apparel and footwear collection that derives inspiration from Kith-founder Ronnie Fieg’s childhood. Growing up in Queens, NY, Fieg would spend his days as a carefree teenager biking around the borough with his friends. This is also where his affinity for Hall of Fame basketball player Scottie Pippen originated, as he and his crew all wore Pippen’s Nike models to stand out and be different. This set the foundation for what would become a fully rounded collection today.